I started IS.U at a time when my body had changed, my identity was shifting, and nothing in my wardrobe felt like me anymore. Especially after becoming a mother, I struggled to find clothes that fit not just my body but my life.

IS.U was born from that feeling.
Of wanting to feel seen again. Of wanting to dress for the woman I was becoming, not the one I had outgrown.

This edit is deeply personal, a collection of pieces I reach for the most.
Styles that move with me, hold me, and reflect me - in the chaos, in the calm, and in every version of my everyday.

From one woman to another, I hope these make you feel like yourself again.

Because the right clothes don’t change who you are.
They remind you that who you are is enough.

~ BY RASHI MENDA