About us?
We're all about you!

Your fashion. Your style. Your empowerment. Your one hundred percent.

At IS.U,
We only care about making you look as great as you feel. We're the dress you wear when when you want to pull off a total power move. We're the the shirt you throw on when you want to have the wind in your hair. We're the pants you put on every morning to take over the world. We're the clothes you want to be in, to be YOU.
We IS.U.

HOW, YOU ASK?

FIT, FABRIC, FINISH.

To create styles that fit like a glove on the unique Indian body type, we spent 9 months getting the shape and measurements right. That's pretty much like birthing the new size standard.
We source all our fabrics to suit Indian weather conditions so you only get the best quality, and we've got the trend toppers covered, so our clothes can be worn by the independent and empowered girlbosses of today.

WHY IS.U?

One look at your fashion options available and you’ll notice, there’s not much for the stylish, confident queen of today. Sure, the markets are teeming with international fast fashion names, but are they made keeping your personal preferences in mind? More importantly - your body type? The Indian body-type is of beautiful, yet unique proportions and creating garments to flatter it is - well - not everybody’s playing field.
Our founder, biz whiz fashionista, Rashi Menda identified this gap and made an effort to bridge it with IS.U. And because we love us some celebrity-lovin’, IS.U is the place you visit for the hottest influencer collabs that you can’t get enough of!

YOUR DESTINATION FOR TRENDY, BODY-POSITIVE CLOTHING THAT MAKES YOU FEEL YOUR BEST.