WHY IS.U?
One look at your fashion options available and you’ll notice, there’s not much for the stylish, confident queen of today. Sure, the markets are teeming with international fast fashion names, but are they made keeping your personal preferences in mind? More importantly - your body type? The Indian body-type is of beautiful, yet unique proportions and creating garments to flatter it is - well - not everybody’s playing field.
Our founder, biz whiz fashionista, Rashi Menda identified this gap and made an effort to bridge it with IS.U. And because we love us some celebrity-lovin’, IS.U is the place you visit for the hottest influencer collabs that you can’t get enough of!