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Designed to fit your body, your style, and your individuality.
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What's your Vibe?
Whatever the vibe, we've got the "fits for YOU". It's like this was meant for YOU.
A NOTE FROM THE FOUNDER
You are the reason we exist.
Every story, every print, every piece we create begins with you in mind — your shifts, your strength, your softness.
You’re not just part of a customer list. You’re part of a movement of women showing up for themselves, choosing clothes that feel like home, and rediscovering who they are through what they wear.
This isn’t just fashion. This is a space where you're seen, heard, and understood. Where we grow together. Move together. Become, together.
We’re so glad you’re here.
Evolving, Rebuilding, Becoming.
With love,
Rashi
Founder, IS.U
Rooted in Culture
CULTIVATED FOR COMMUNITY
Fresh, feminine, and effortless, this is the ultimate going-out collection designed for every occasion. Experience luxe feel and ultimate comfort in every dress, crafted to make you look and feel your best. With a size-inclusive range from XS to 4XL, each piece is made just for you. Featuring soft-touch Lycra Satin and reusable Chiffon, our fabrics redefine elegance with sustainability in mind.
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@is.ufashion