Bestsellers
BLACK FRIDAY SALE
BLACK FRIDAY SALE
Premium Western Wear - Designed to fit your body, your style, and your individuality.
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What's your Vibe?
Whatever the vibe, we've got the "fits for YOU". It's like this was meant for YOU.
Rooted in Culture
CULTIVATED FOR COMMUNITY
For the woman who dresses for the moment, not the occasion — this edit is made for you.
Whether it’s a city stroll, a sunset dinner, or an impromptu getaway, The Luxe Edit captures the spirit of spontaneity and style — with pieces that feel as effortless as they look.
Defined by structured silhouettes, clean lines, and refined ease, this collection captures the balance between polish and spontaneity.
Each piece is crafted in premium, breathable fabrics, designed to move with you — from city strolls to sunset dinners, and every unplanned plan in between.
New Arrivals
A NOTE FROM THE FOUNDER
You are the reason we exist.
Every story, every print, every piece we create begins with you in mind — your shifts, your strength, your softness.
You’re not just part of a customer list. You’re part of a movement of women showing up for themselves, choosing clothes that feel like home, and rediscovering who they are through what they wear.
This isn’t just fashion. This is a space where you're seen, heard, and understood. Where we grow together. Move together. Become, together.
We’re so glad you’re here.
Evolving, Rebuilding, Becoming.
With love,
Rashi
Founder, IS.U
Instagram Shop
Shop your favourite styles from Instagram.
@is.ufashion